Growth
Growth work fails when the numbers in the ad platform and the numbers in the ledger describe different businesses. We fix the measurement layer first, then the spend has something to answer to.
Measurement before spend. Analytics, attribution and lifecycle automation read from the same data the operations system writes, so campaign reporting and finance reporting cannot disagree.
What you get
- A measurement layer reading from the same records finance reports on
- Server-side event tracking that survives browser and consent restrictions
- Attribution with its assumptions written down, including what it cannot see
- Lifecycle automation triggered by operational events, not by guesswork
- A dashboard whose numbers reconcile with the ledger, and a note when they cannot
How it works
Audit the measurement
We compare what the analytics platform reports against what the ledger records, and quantify the gap.
Fix the collection
Server-side events, consistent identifiers, and a documented event schema.
Model attribution honestly
With its limits stated, because attribution is an estimate and pretending otherwise misleads spend.
Automate the lifecycle
Messages triggered by real operational state — shipped, delayed, replenished — not by a calendar.
Reference architecture — source systems write once into a single modelled record; every surface reads from it.
We will not implement tracking that ignores a consent signal, and we will not build attribution we cannot explain to your finance team.
Asked before you ask
No. We build the measurement and automation layer your media team or agency spends against. Keeping those separate means the people reporting on performance are not the people being judged by it.
Because ad platforms count conversions they had a plausible claim on, and a ledger counts money received. We reconcile to the ledger and state the difference rather than adopting the more flattering figure.
Tell us what is not working
Describe the system you are running on now. We will tell you what we would change, what it would cost and how long it would take.